The Wasp Woman/ Beast From Haunted Cave Pressbook

PRESSBOOKS
(a/k/a SHOWMAN'S MANUAL, MERCHANDISING MANUAL, ADVERTISING MANUAL, CAMPAIGN BOOK, ETC.) 

 

The term pressbook is used generically, but has come to mean the flyer, pamphlet, booklet or book (released as part of a press kit or campaign kit which contains certain information about a particular film

A pressbook contains whatever information a studio chooses to release on a particular film. Most include background information about the film, the actors, the crew and other tidbits about the film's history. Some contain news articles about the stars' lives outside of the film. Some press books contain a breakdown of the advertising materials and merchandising tie-in products that are available to the theatres. Press books can contain ideas for promotions, radio and TV advertising, newspaper and magazine advertising, contests and games.

 

 

 

and just for more fun

The Brain That Wouldn't Die

And Star Creatures Pressbook